Tuesday, 2 October 2012

Eye of the Storm


Eye of the Storm - Lovett

The best way to describe this stunning music video is cinematic. Opening with the titles and cutting to a view from binoculars of a vast sky before the music even properly starts, it’s clear that this video is here to show off visuals first, music second.
But then the music actually starts playing and everything I just mentioned is irrelevant because they go so well together. The visuals of an airship hanging in a cloudy sky, the soft melody starting to play as we’re introduced to the Captain, a silent, faceless figure, the music and the video blend seamlessly together.

It’s amazing how much personality from one person can be conveyed with an appropriate soundtrack and movement without saying a word. We're intrigued from the offset, wondering who the Captain is, wanting to know about his (or her?) travels. And after the fourteenth viewing, feel pain as we realise his inevitable fate. As I said earlier, it’s cinematic. It wouldn't feel out of place at all as a prologue to an epic movie.

The music is soft and steady, complimented by the beautiful sighs of the airship creating the stormy atmosphere intended. It slowly builds up the pace as the airship gets nearer and nearer to the storm and ending on an utterly gorgeous wide shot of the airship slowly flying towards its demise. It was almost painful knowing we wouldn’t get anymore of the character.

What we’re presented with here isn’t a music video; it’s a short film that could have many interoperations’. Did the Captain want to die, or did he just accept his fate? What was in the box, a broken memory or worthless treasure? And did the Captain survive? It’s very rare a music video manages to evoke such emotion.

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